CONTENT PROCESS PROPOSAL

Balancing efficiency and high-quality content was a pivotal concern for my clients Janet and Linda while I worked for PCC. Our blog pieces shifted from somewhat long form to being condensed into a style similar to what Amy Porterfield uses for her blog. Because the podcast was repurposed into a YT video, OPUS clips, a blog, social media posts, and an email campaign, we needed to restructure our process for doing it efficiently. This is my proposal for how to do that. We implemented portions of this process to speed things up while still putting out content that was relevant and resonated with the buyer personas we were targeting.